This report contains data from Morning Consult Brand Intelligence as well as Morning Consult Research Intelligence.
To determine this year’s rankings of the Most Trusted Brands in Financial Services, Morning Consult analyzed nearly 300,000 survey interviews with adults 18+ from the company’s flagship brand tracking platform, Morning Consult Brand Intelligence. The rankings are based off data from the United States only and were determined based on Net Trust.
To assess the consumer trust landscape in financial services, Morning Consult Research Intelligence conducted survey research with more 4,400 U.S. consumers. The survey was conducted in April2021, with a margin of error of +/-two percentage points.
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