Chinese boycotts do not arise in a vacuum. But to date, global companies have had limited resources at their disposal to systematically understand the factors that incite Chinese consumers to boycott foreign brands, as well as what might motivate them to stop. The need for such resources is even more acute amid ever-present geopolitical tensions that increasingly pose risks to overseas companies.
This playbook offers a remedy. By leveraging Morning Consult’s Political Intelligence data, we provide a one-stop shop for Western brands seeking to avoid Chinese consumer boycotts and regain consumers’ favor when they do arise. Read on for concrete guidance on boycott-proofing your brand.
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